As a result, the audience we were driving to our blog was not the kind of audience that was interested in what we had to offer and—not surprisingly—no one converted. The trick here is to make sure that you have top-notch, non-promotional content on your own website—content that people can’t get anywhere else. You can get on top of the Google SERP and, in this article, we’re going to go over 5 strategies you can use to help you do it. Once you’ve determined the low value pages on your site, you should see if the content should be deleted or redirected. If there’s another higher-performing page that covers similar subject matter, you can redirect the low-performing content to that page.

Why Are Keyword Rankings Important?

For example “social media marketing” has a search volume of 32K (yow). WordStream is the number one result and Sprout Social is number two. But wedged in the middle of those two results is the PAA section. If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 result in Google. This is (often) a clear sign to Google that people aren’t happy.

It can be hard to get across the essence of your video in just a title or description, even tags have a character limit. But a closed-caption file delivers a text-based transcript of your entire video and opens SEO Anomaly it up to search engines. Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with “video intent” that lots of people are searching for.

Include meaningful visuals

We want to make it easy for Google to understand what your blog is about and which aspects of your post are important. To achieve this, we’ll give every paragraph the right header size so Google can see how the post is structured. A study by Ahrefs found that 96% of all pages never get any organic traffic from Google, and one of the main reasons is the lack of backlinks. Rank Math checks whether you’ve included the focus keyword in your meta description, title, subheadings, etc. Creating high-quality content is essential for improving your website’s ranking on Google.

This will help improve the visibility of your site on search engine result pages (SERPs) and increase the chances of a Google first page rank. Once you have identified your target keywords for your website, what’s next in terms of how to rank higher on Google? Well, it’s essential to optimize your meta tags, headers, and URLs with these targeted keywords. Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. However, these pages also let visitors and search engines know what to expect from the Ahrefs website.

• Google knows this, so it now looks at how your site works on phones when deciding where to rank it.
• Whether you’re managing small projects or large datasets, knowing how to effectively rank data can save time and offer valuable insights.
• As highlighted in the article, SEO practices can drive organic traffic to your store, but converting that traffic into loyal customers is where the real challenge lies.
• One of the easiest ways to find out if you can rank for a keyword is to find the keyword difficulty score of your target keyword.
• To boost your local positions, enrich your website with local keywords.

Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Choose one of the keywords you wrote down earlier and fire up Microsoft Word. Refer to our dedicated tutorial to check your Google rankings. Refer to our dedicated tutorial on speed optimization to improve the page experience. For instance, if your webpage takes too long to load, audiences are likely to leave, increasing your bounce rate and negatively impacting your ranking.

From the previous point, you can see that mobile plays a very important role. From load speed to UX, you need to develop a site and content with mobile in mind. If you are thinking about how to rank on Google higher than rivals, you need to count backlinks. First of all, let’s figure out why Google ranks content at all. So, the goal is to provide people something useful and a solution for their query.