From keyword optimization and content quality, each factor is important in how Google evaluates and ranks your website. This process ensures that your content is not only valuable and relevant but also structured to make it easily discoverable and understandable by search engines. Page experience is a ranking factor that Google uses to evaluate the overall quality of a user’s interaction with a web page. Overusing a single type, especially exact-match keywords, can appear manipulative to search engines and may lead to penalties. Therefore, it’s essential to focus on acquiring high-quality backlinks rather than gathering many low-quality ones. You can use Rank Math’s Topic Research AI tool to create in-depth, well-optimized articles that cater to your audience’s needs and improve your website’s SEO performance.

Understanding the layout can help you optimize your content to better fit these formats. Page speed, along with responsiveness, and visual stability is a part of the Core Web Vitals report, recently added to theGoogle Search Console. Google checks the Core Web Vitals of a website to determine its user experience based on user interactions with the website. All things remaining the same, Google prefers to rank sites that can be easily accessed from all kinds of devices.

How Storyly Increased Conversions by 80% with Exit-Intent® and Content-Gating

Recently, Google stated they will give slightly more advantage to e-commerce websites that are using SSL certificates. While it’s not just about the number of articles your website has, but more about the quality, it also matters how many total pages your website has indexed in Google. It would make no sense to get tons of links from Russian, China or other parts of the world.

Helpful SEO Software & Tools

Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results. However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. SEO without it is like a beautiful new sports car without an engine; it might look nice, but it’s going nowhere.

• Since the launch of Google’s freshness algorithm, pages with trending topics may get higher rankings if they were updated recently with new, interesting content.
• A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos.
• If your content is duplicated or too similar to other web pages, it could negatively impact your SEO.

Search Visibility

Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google.

We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected. For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began. For another example, ordinarily a search for “earthquake” might bring back material about preparation and resources. However, if an earthquake happened recently, then news articles and fresher content might appear. Without a full-funnel approach, you probably won’t see the results you expect BHS Links — even if you produce content at scale.