Keywords in other languages are sometimes a lot less competitive. The English market is very saturated when it comes to content marketing. The trick is finding a good keyword with search volume while not picking something too competitive. Of course, increasing your pages’ dwell time isn’t exactly a cut-and-dried process, but there are several strategies you can try. For starters, make sure BHS Links to always place important information above the fold where it’s easy to find.

Google will highlight the search term in bold when displaying it in search results. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. Your last step should be switching to off-page SEO where you try to build links with other sites by writing guest posts or sharing other types of content like infographics. As we described in this article, start by optimizing your on-page SEO.

• SEO is free, but it requires time and effort to implement effectively.
• Site migrations can lead to significant headaches if not handled carefully.
• Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products.
• These are settings to make the job of search engine crawlers easier.
• Many SEO specialists will debate this, but we have seen this happen firsthand quite a few times.

Optimize Your Content for Google Discover

Additionally, blog comments are a good place to build a community around your content and serve as good social proof of your blog’s popularity. Blogs with lots of comments can attract even more followers and make your blog appear more authoritative. There are several reasons why businesses will disable their blog comments but most of the time they are afraid of negative feedback or inappropriate things happening in the comments section.

Google SEO Capstone Project

It also boosts conversions by attracting customers looking for information or solutions. It’s a comprehensive and holistic approach to improving a website and online presence. It involves refining the content and structure of your site and aligning with search engine algorithms to improve your rankings.

However, user experience depends on many factors like site infrastructure and layout, content, and so forth, making it hard to measure. If you want to crack the first page on Google, you need relevant, well-optimized content that earns links. Then, scroll down to the “Queries” table to see up to 1,000 keywords your site is ranking for. While meta descriptions don’t directly affect rankings, they can influence click-through rates. Add your target keywords, and the tool will provide recommendations for readability, originality, tone of voice, and SEO. High-quality content is accurate, helpful, trustworthy, relevant, and user-friendly, which is exactly the type of content Google wants to reward.

It can be done manually through Google, but most blogging platforms (like WordPress or HubSpot) automatically create this. Remember to tell Google Search Console what your sitemap URL is, keep it up to date. Reaping the benefits of your SEO labor may be a bit of a slow process at first, but once you’ve managed to achieve some results, your success will build upon itself.